Commercial Marketing

Commercial Marketing

Creating awareness is paramount when you have a property on the market.

DLP utilizes a proven marketing strategy in order to maximize the visibility and general awareness of your property’s availability. Our professional experience and extensive knowledge of the current market ensures that you, as our client, receive the highest levels of service and property exposure. With DLP as your brokerage firm, an aggressive marketing plan is designed and quickly put into action in order to attract the most desirable tenants.

The Basics of Property Marketing

Brochure Design - Professional brochures designed to put your property in the best light, while conveying vital information to prospective tenants.

Internet Exposure - Property information is made available to the brokerage community and prospective tenants via many internet web sites including CoStar, LoopNet, and DLP’s own web site.

Building Signage - You might be surprised at how many tenants, when looking for space, simply drive around looking for available signs. DLP receives dozens of calls each day from our signs, so we always keep them visible and up to date.

Personal Tours - When showing your property, DLP makes certain that the tenant is provided with brochures, floor plans and a comprehensive tour that shows off the specific advantages of your space versus the competition

Over the years DLP has learned that in order to provide exceptional results, it takes a commitment to go beyond the basics. With this in mind, DLP will also utilize additional marketing tools when appropriate

DLP Availability

Use DLP's proprietary property information database
Updated weekly, the DLP Availability Database ensures that property data is consistent and accurate across all of DLP’s marketing efforts. CoStar is updated weekly and LoopNet is updated every two weeks via direct exports of DLP’s Database.

CoStar ShowCase

Increase exposure by targeting tenants directly
Showcase is an online platform that allows potential tenants to view your property directly. Since only a select set of brokerage houses are able to place properties on this site, DLP is able to capture more potential tenants than other brokerage firms.

CoStar Tenant

Finding tenants that are planning to move
CoStar Tenant is a continuously updated database of existing tenants valley-wide. DLP is able to utilize this database to market your property directly to tenants that are in the area, considering moving, and fit the industry profile that best suits your property.

Direct Mailers

Put your property in front of potential tenants
Target marketing to specific tenants is one of DLP’s great strengths. Much more than mini-brochures, DLP’s direct mailers carry a message directly to potential tenants. Designed to convey the key benefits of your property, direct mailers are another avenue to generate interest.

Open Houses

Create a buzz and get agents to tour your property
Open houses are an effective way to get the brokerage community to learn more about your property. From large open invitation open houses to smaller, invitation only events, DLP will handle the coordination necessary to host an impressive event.

Use of Incentives

Maximize the value of Broker and Tenant Incentives
As markets fluctuate, owners are faced with having to offer incentives. While both broker and tenant incentives will ultimately lead to the same end result, DLP has found that in certain situations one can be much more effective then the other.

Brokerage Property Notification

Using Email systems responsibly
Like other brokerage firms, DLP sends property notifications, via email, to the brokerage community. Unlike other firms, DLP takes great care to make sure the recipients are not inundated with emails. This selectiveness makes our notices more effective.

On-Site Marketing

Don't lose the tenant at the door
Curb appeal and first impressions impact almost every real estate decision. From suggestions on property maintenance, to brochures, banners, and readily available floor plans, DLP puts forth the effort to make a good first impression during a property tour.

Cold Calling

Being proactive has its advantages
It is surprising how few brokerage houses utilize cold calling for generating tenant leads. DLP's agents are well versed in cold calling techniques, allowing them to identify and find potential tenants for your property. This, in our opinion, is a far better approach than just waiting for the phone to ring.

Market Share Dominance

Leverage the power and brand recognition of DLP
As tenants drive around looking for space on their own, they start to notice a trend... all the DLP signs. With over 600 buildings currently available and over 1,000 signs in the marketplace, DLP receives a large amount of phone calls from tenants who are tired of looking for space on their own.